“Gently caring and enticing scents”
Feuerstein Essentials skincare products are a true declaration of love to nature, an homage to our grandfather Domenic Feuerstein and a gift to fur-free Homo sapiens. In 2005, a great idea was developed during a hike from S-charl to the Forest of Tamangur in Lower Engadine.
Text: Nadja Wielath / Chur, Graubünden Magazin
Photo: SELINA / Zurich
The numerous nature books from the Engadine photographer and author Domenic Feuerstein were the force behind the creation of the Feuerstein Essentials Switzerland product line, which now has its company headquarters in St. Moritz. Domenic Feuerstein's wonderful photography, his poetic texts and his wealth of knowledge about the healing power of local plants have paved the way for his granddaughter Madlaina Feuerstein.
The sensual legacy full of archaic powers and their secrets about their fragrant blossoms, herbs and extracts spurred her fantasy of dedicating herself to the theme of nature – even in her generation – and of searching for an individual way of expressing its diversity. We came up with the idea of combining our ancestors’ ancient knowledge with the latest insights in plant sciences and cosmetics research and integrating them into sensuous personal care products.
It goes without saying that business owner and designer, Madlaina Feuerstein, created the corporate design herself and was responsible for the market image. She argues: «for me it is an ideal combination of my two worlds – between urbanity and nature, as well as in the products' effectiveness – between old lore, poetry and the latest science.»